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Fundraising by doing nothing: Born Free gets comfortable

first_img AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 5 July 2012 | News Tagged with: Events Fundraising by doing nothing: Born Free gets comfortable  23 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Throughout this week wildlife charity The Born Free Foundation has been encouraging its supporters to “do nothing for charity”. The charity’s ‘Big Cat Nap’ is an attempt to stand out from other charity campaigns by encouraging a more relaxed approach to charity action.The campaign, which is running for the second year running, is designed to spread the word about threatened big cat species worldwide. Staff at the charity’s Horsham office embraced the theme by holding a “wear your pyjamas to work” day on Tuesday.On Twitter and Facebook, sedentary supporters have been posting photos of their own napping cats. The best photo will be chosen to advertise Big Cat Nap week 2013.During Cat Nap Week 2011, supporters joined in by organising cake sales, pyjama days and sponsored reading events. This year the charity has encouraged supporters to host a sponsored snooze or holding a leisurely lunch to raise funds.The idea for doing nothing for charity is not new. Sponsored silences and non-events have been used over the years, and there are also the various methods of using your idling PC’s spare processing capacity to do good.www.bornfree.org.uk/the-big-cat-nap About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img read more