Value of volunteer hour in USA goes up

first_img AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 25 April 2005 | News Washington D.C.-based Independent Sector reports that the value of a volunteer hour in the USA has risen from $17.19 per hour in 2003 to $17.55 in 2004.The estimate is reached using US Bureau of Labor statistics.If accurate, it means that in 2004 volunteers contributed the equivalent of abuot $272 billion of service to nonprofit organisations. Advertisement Value of volunteer hour in USA goes up About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. The value of the volunteer hour has risen for the past 25 years, with the value increasing by nearly $5 over the past 10 years.  15 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThislast_img read more

Personalised video campaign results in 14% uplift in donations for BHF

first_img Tagged with: British Heart Foundation Justgiving Technology video AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis67 Melanie May | 16 August 2017 | News About Melanie May Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.  461 total views,  3 views today “We’re delighted with the continuing work we are doing with the British Heart Foundation. We’re starting to see an influx of brands changing their engagement strategies, using publically available information to build upon conversations and deliver personalised video campaigns from the outset. By engaging with fundraisers on the platforms they already use; Facebook, Twitter, eCRM, charities can drive donations, encourage loyalty and amplify the sharing of content.” British Heart Foundation saw donations increase by 14% with a video personalisation campaign for its London to Brighton charity bike ride last month.The increase was in comparison to the same week the previous year, and was also personalised video campaign specialist EchoMany’s first integration with JustGiving.The JustGiving implementation was part of a new engagement strategy for the British Heart Foundation. To engage fundraisers around the charity bike ride, the campaign used fundraisers’ JustGiving public profile data, dynamically embedding the information, such as photos and target donations, into videos, which were hosted on landing pages. Links to the landing pages were then emailed to each subscriber encouraging them to share the content. 70% emails were opened, 63% visited landing pages and 40% opted to download or share videos on social media.Athar Abidi, Social Media Manager at the British Heart Foundation said:“It’s increasingly important for us to engage in dialogue with our fundraisers. As part of our strategy to drive fundraising, we want to be innovative and use new methods that help our fundraisers encourage more donations as well as thanking them for their incredible support and efforts. Following the success of the London to Brighton bike ride campaign and our previous campaigns with EchoMany we are looking at how else we can use personalised video to support our campaigns.”EchoMany’s video personalisation platform is being used by ten of the UK’s largest not-for-profit organisations, with campaigns for the British Heart Foundation, Cancer Research UK, National Lottery and UNICEF UK.Tim Redgate, Co-founder at EchoMany said: Advertisement Personalised video campaign results in 14% uplift in donations for BHF  462 total views,  4 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis67last_img read more